In the increasingly competitive cannabis industry, it can be hard to stay ahead of the curve. Ensuring that you retain your customers’ loyalty and give them a reason to return to your store can be an ongoing process.
One of the best ways to encourage regular business among repeat customers is to offer rewards for those who do. A loyalty program allows customers to earn points for every dollar they spent–it helps you get rid of excess inventory that might not otherwise sell and gives customers and patients a great incentive to keep coming back, perhaps with new friends and patient referrals in tow.
Here are a few examples of exemplary loyalty programs from dispensaries across the United States.
Dockside Cannabis is one of the pioneering brands in Seattle when it comes to unique innovation, and it’s one of the first retail cannabis stores to create a loyalty program to encourage repeat business. The location offers an in-store kiosk where customers can enter their cell phone number. Every time members check in, they earn more points, adding up to great deals and discounts with each visit.
Infinite Wellness Center
With two locations in Fort Collins and Lakewood, Infinite Wellness Center offers a Loyalty Member program that gives any retail customers a point for every dollar spent and bonus points for checking in. Medical marijuana patients with a valid registry card get even more benefits–a $50 patient gift voucher, a free hat or T-shirt, and lower prices on flower!
Silver Stem Fine Cannabis
Silver Stem Fine Cannabis offers both a Primary Patient Program, a Loyalty Program, a discount for new customers and patients, cash back on all purchases, and a bonus of $100 when they refer a friend. The dispensary chain has two locations in Portland, Oregon, and four locations in Colorado, all of which honor the Silver Seeds Loyalty Program.
Customers who join the Bonus Buds Rewards Program at Urban Greenhouse in Phoenix, Arizona can get the most bang for their buck earning points that add up to spendable cash in-store. As soon as they reach 250 points (or $25), points can be redeemed to use towards any merchandise or cannabis products.
By becoming a free rewards member through LivWell‘s Colorado dispensaries and retail shops, customers earn points towards future purchases for every dollar spent. They also earn points for referring friends, and receive extra points on their birthday and LivWell Rewards anniversary date. Members also receive special promotional emails and news.
The Jazz Club
Repeatedly earning the #1 spot on Michigan’s Leafly List, the Jazz Club in Detroit offers generous rewards to loyal patients, including 500 bonus points for referring a new patient, matching donations and a gift bag for first-time patients, and great daily deals. There’s a reason it’s been voted best of Michigan and #3 for medical marijuana dispensaries nationwide.
All California dispensaries require a membership signup, but Bloom Room treats its patients with a little more TLC. The location offers free massage and reiki healing, joint-rolling workshops, and product sampling demos, and even serves the community with monthly volunteering opportunities. It’s a loyalty program with more heart and soul than just a few discounts (but don’t worry, it offers patient deals, too).
Southwest Patient Group
Southwest Patient Group in San Diego goes out of its way to ensure that patients have many reasons to return. From first-time patient discounts for the first three visits to monthly specials to loyalty points accruing for every dollar spent, SPG knows how to treat its patients with love and compassion and keep them coming back for more. It even offers bonus refer-a-friend hookups for both the customer and their referral!
Have you had success with a dispensary loyalty program? Share your tips and tricks for customer retention in the comments!