Three words: art fight club. That was all it took to get me to book a flight to LA to witness the launch of fledgling California cannabis brand 1964 Supply Co.
Washington-owned (by Rubicon Organics) but California-based, the new company is laser-focused on artistry and cannabis’s role in stimulating it. They recruit audacious artists from around the world to create their strain packaging, with a key twist—the artist consumes the strain in question before designing its packaging. The resultant imagery features everything from a three-eyed owl with a goblet for a head (OG Sour Diesel), to a mash-up of a woman’s face and an abstract clock (Trainwreck).
To celebrate cannabis and creativity alike, 1964 partnered with Secret Walls—a series of underground-style illustration battle events that pit makeshift teams of three artists against each other in a race to cover a massive white wall with the most earth-shattering mural possible, using only black paint.
In the space of 90 minutes at Start Los Angeles, the audience sipped beer, smoked complimentary joints of 1964 flower (fantastic), and chowed down on sushirritos from the food truck outside as they watched a floor-to-ceiling warehouse wall take shape as a full-blown work of art before their eyes. Music pumped through the space, energy levels stayed sky-high, cheers broke out often, and guest judges weighed in with commentary as the night progressed.
When the 90 minutes were called, the artists stepped away from the wall and the showdown was decided by cheers from the crowd for each team, measured on a decibel reader. Ghost Cops, responsible for the right half of the mural, barely edged the Sharpie Spartans to win, which earned them bragging rights, a bit of cash, and plenty of swag.
Turns out that between six artists, 90 minutes, a full house, and plenty of pre-rolls, you can put a pretty epic event together. Watch the video below to see for yourself.